Business Continuity Thursday 01 November 2018 @ 07:49

 


For many business owners and managers, a backup internet solution is not always a high priority. Have you ever considered: how much could an outage cost your business if you’re not prepared? 

 
 

 

What’s your Plan B when it comes to business internet?

 

If you’re like many small and medium-sized business owners, a backup internet solution may not be front of mind when you’re building a communications system. Forking out for a second internet connection that you may never use can feel like a hard cost to justify. But have you ever considered how much an outage could cost your business if you’re not prepared?

Smaller organisations often risk thousands of dollars by walking the business communications tightrope without a safety net. Looking for an interim solution in an emergency situation is already too late. An internet backup system can only spare your business (and your blood pressure) if you invest before an outage. The good news for small businesses is that staying connected is easier than ever.

Outage Leaves Thousands of Businesses Without Power

In June 2018, construction crews in Chatswood, Sydney, accidentally cut through an active internet cable at 11am in the morning. The accident immediately resulted in an internet outage across inner-city Sydney affecting approximately 1,000 businesses. The accident left those without a backup internet solution offline for over 24 hours. How long could your business survive?

This is just one of a long list of scenarios that could leave your business offline. Smaller organisations often risk thousands of dollars by walking the business communications tightrope without a safety net. Looking for an interim solution in an emergency situation is already too late. An internet backup system can only spare your business (and your blood pressure) if you invest before an outage. The good news for small businesses is that staying connected is easier than ever.

Protecting Your Business

 
 

Business Continuity is MyNetFone’s answer to keeping your business online in all circumstances. When your business internet is down, your premium router with a built-in data SIM and 4G connection will automatically kick in.

It provides your business with a broadband connection via mobile towers, so your backup is completely separate from your primary connection method. The modem will then keep your Virtual PBX voice and data services connected with 4G speeds until your fixed line service is repaired. The router supports DSL, NBN and Ethernet internet – so it’s completely future-proof.

 
 

Business Continuity also has an extended router warranty which lasts for the life of your contract with MyNetFone. It allows for 1 premium router replacement every 12 months, so you’re always protected from disaster with the latest hardware.

Business Continuity solution includes:

      • Primary internet connection (up to 100Mbps).
      • Backup internet connection via 4G.
      • Premium business router with automatic failover to 4G SIM.
      • Enhanced security features.
      • Extended router warranty.
      • Option to bundle with Virtual PBX phone system.

A backup internet connection like Business Continuity can be added on to your primary business communications package for less than you might think, especially when compared to the damage downtime can cause.

 

Why Business Continuity Matters for small business

A reliable internet connection provides the framework for any modern day business communications system. Would you survive without it?

VoIP

If your business calls are connected through VoIP, an internet outage will render your phones useless. If you're still using the legacy landline for calls, it won't be for long. NBN fibre has nearly finished replacing the copper network, and in the NBN-era all calls will be connected through VoIP.

Emails

After phone calls, emails and online enquiries are the most popular way to get in contact with a business. Many customers can't call during office hours, and if their emails are left unanswered for too long, they'll simply move straight to a competitor.

Payment Facilities

Credit/debit card payment devices need a solid internet connection to receive payment for cashless transactions. Similarly ATMs need an active connection to process withdrawals, so will not work offline.

Cloud Computing

Faster internet has allowed businesses to lean on cloud systems to manage many business processes. If the internet is down you've temporarily lost these systems, and the customer data they hold.

 
 

 
 

 

The Cost of an Outage

For large organisations, internet backup is a no-brainer. The risk is simply far too great not to have a contingency in place. According to a study by ITIC, 98% of enterprises surveyed said an hour of downtime would cost them in excess of $100,000.

While a small business may not expect these kinds of numbers, even a few thousand dollars in lost revenue can be detrimental to a smaller operation. Any downtime has a huge and lasting impact on your bottom line.

To get a true understanding of the toll an outage takes on your business, you need to take into account all areas that will be affected. For example, the cost of your workforce during an outage (including employee benefits), the amount of potential revenue lost, the recovery time it takes your business to get back on track and the cost to your reputation resulting in future lost business.

A backup internet solution is not for everyone. If you work from a home office or you're a one man garage operation, your mobile will probably suffice. For the office that relies on phone and internet to survive, with multiple staff connected to phones and computers at any time - you need Business Continuity.

 

Learn more about Business Continuity
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